August 28, 2006 -- A recent survey of print providers by InfoTrends Inc. and WhatTheyThink focuses on anticipated changes in print volume by color category and technology, as well as the transfer of print jobs from offset to digital. The majority of respondents expect growth in color print jobs over the next 12 months, particularly in process color jobs, with 71% anticipating increases in this category. Print volume produced on digital technology is also expected to rise. These results are not surprising as digital color is currently experiencing a period of rapid growth in the industry. When asked to agree or disagree with a number of statements about offset and digital printing, the highest percentage of respondents (39.4%) agreed that they are losing offset jobs to digital printing. This is confirmed by the 38% of respondents who indicate that their digital print volumes are benefiting from internal transfer to offset. However, it is interesting to note that 30% said that their offset volumes are increasing because they also offer digital printing services. This indicates that digital service providers can help to drive more offset printing volumes when they use toner-based digital technologies side-by-side with offset technologies. These providers have come to understand that digital complements offset and vice versa. Download (PDF 49Kb)