Grant Morris Explains How Buying Magazine Printing Online Can Be as Painless as Ordering A Batch of Business Cards

While I don't spend a lot of time focusing on the magazine and catalog printing industry, I am very interested in the whole area of Web-to-print and innovative ways printers are using the Web to benefit their customers and grow their own businesses. That's why a magazine and catalog news item caught my interest last month. PelicanMagazinePrinting.com was launched last month by a company that has been in the printing business for over 25 years. The site is functional and well thought out, using a simple wizard approach to laying out and ordering your custom magazine or catalog. It even includes an instant calculator that will let customers see what a magazine or catalog will cost based on specific characteristics and quantities. Standard 5 1/ 2" x 8 1/ 2" and 8 1/ 2" x 11" sizes, as well as custom sizes, are available. Are the prices competitive? I'm not the best judge of that, but you can check it out for yourself using the instant calculator at PelicanMazaginePrinting.com.

We were finding an increased demand for magazines in custom market niches in small runs, and believed there was a tremendous amount of work out there in that arena.

WhatTheyThink spoke with Grant Morris, President of TPG Management Group, the owner and operator of PelicanMazaginePrinting.com, to learn more.

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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

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