Second Life: What is the Buzz About?

Brian Regan of Semper LLC Explains

Have you been paying attention to what’s happening with the next generation of the Web? We were caught off guard when we were hit with the force of the Internet in the ‘90s, and according to Brian Regan, President of staffing firm Semper International LLC, if we don’t pay attention this time, we will be caught again as new virtual worlds like Second Life begin to catch fire.

The other day, I saw a report in AdWeek that advertising monolith Omnicom purchased a stake in Millions of Us, a firm founded in 2006 that has built presences in Second Life for brands like 20th Century Fox, Toyota and Pontiac. This quote caught my eye: “We are entering an era known as the 'Avatar Age' in which people connect face to face online," Reuben Steiger, CEO of Millions of Us, said in a statement. "Because people today trust the recommendations of friends much more than advertising, companies can now seize the opportunity to support online communities and connect more deeply with their customers through social networks rather than through traditional online advertising."

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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

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