In an industry where a 98% failure rate is the norm, it must change and become more cost effective at a time when there are so many competing media.
Commentary & Analysis
In an industry where a 98%
In an industry where a 98% failure rate is the norm, it must change and become more cost effective at a time when there are so many competing media.
About WhatTheyThink
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.
© 2021 WhatTheyThink. All Rights Reserved.