How EFI Landed the Staples Deal: A Conversation with Fred Rosenzweig

EFI announced this week that it has been selected by Staples, Inc., the world's largest office products company, to power its web-based printing services, providing customers nationwide with an easy-to-use online print store at http://www.staplescopycenter.com. Customers can now upload digital files and submit print and copy jobs to over 1,250 Staples retail stores across the country. In addition to powering the online system with EFI’s Digital Storefront web-to-print application, EFI technology is a key part of Staples' production facilities, with more than 2,000 Fiery servers driving Staples production copiers.

This deal had been rumored to be in the works for quite some time and had started out as a competitive bid situation. WhatTheyThink spoke with Fred Rosenzweig, EFI’s president, to get the inside scoop.

WTT: Fred, thanks so much for taking the time to speak with us. Congratulations on winning this important deal. Can you give us a little background on your work in web-to-print?

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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

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