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How Ralph Pasquariello Is Leading Heidelberg’s Charge To Automate Postpress

On January 1,

Friday, February 24, 2006

On January 1, 2006, Ralph Pasquariello succeeded Larry Tanowitz at the helm of Heidelberg USA’s postpress division, based at the company’s U.S. headquarters in Kennesaw, GA. "Heidelberg’s postpress division has always been an integral part of the company’s business," Tanowitz noted. "I know that I am leaving the division in the best hands, with Ralph as the new head of postpress."

Though his title of vice president of postpress product management is new, Pasquariello himself has been with Heidelberg since 1983. Having started as a full-line sales representative, in 1990 he began to focus on Heidelberg’s postpress product line as a postpress product specialist for the company’s Northeast and Southern regions. Most recently, he served as director of postpress product management, with responsibilities for sales and marketing nationwide.

With his extensive background in Heidelberg’s postpress products and his years of dealing directly with clients in the field, Pasquariello brings many practical insights to his new role. For one thing, he notes, "Seventy to eight percent of the postpress equipment running right now is 10 years old or older. I would say there is an opportunity in the near future for a lot of customers to upgrade to the automation, because it’s really time."


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