Paul Orfalea (pronounced OR-fah-la) founded Kinko’s in 1970 near the University of California at Santa Barbara with a simple idea: provide college students with products and services they need at a competitive price. The space that Orfalea rented for his copy business was so small the copy machine had to be lugged out onto the sidewalk. From its modest beginnings, Kinko’s has grown to an industry icon, and as a part of Federal Express, appears to be on a path of reinventing itself yet again.

I’m sure you have heard the story: as Orfalea and his pals were determining what they should call their new business, Orfalea’s nickname—Kinko, after his curly hair—was selected. Orfalea still holds an honorary role with Fedex Kinko’s as Chairman Emeritus.

Orfalea’s autobiography, Copy This! Lessons from a Hyperactive Dyslexic Who Turned a Bright Idea Into One of America’s Best Companies, published last fall, is well worth reading. As the title indicates, Paul is a hyperactive dyslexic who grew up in a time when not much was understood about those conditions, and he shares stories throughout the book, not only about Kinko’s, but about other life experiences that define the man he is today.