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Important New Research from EDSF, Gartner and University of Connecticut

In a press release this week,

Thursday, October 06, 2005

In a press release this week, the Electronic Document Systems Foundation (EDSF)announced groundbreaking research that was conducted by consulting firm Gartner and the University of Connecticut under EDSF’s ongoing research programs. Titled “Criticality of Printed Information in the Financial Service Industry: 2005 Survey Results,” the research targeted the financial services industry and included responses from more than 350 managers. Its objective was to identify the attitudes of business managers and to examine how they relate to printing as part of their business processes. The study highlights how managers view printed information as part of their departments' business processes, and how these managers work (and don't work) with other departments to implement new technology.

WhatTheyThink spoke with Andrew (AJ) Johnson, Managing Vice President of Gartner, who managed the study process, to gain additional insight into the study and what it means for the printing industry. Kumar Mehta, Ph.D., led the study on behalf of the University of Connecticut. The study is available for downloading at no charge, and is a must-read for printing industry professionals.

WTT: AJ, thanks for taking the time to speak with us today. Perhaps you could start by giving us some background on how this study came about.


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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

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