WhatTheyThink

Premium Commentary & Analysis

MacIntel: How Cool Is That

August 17 ,

Wednesday, August 17, 2005

August 17 , 2005 -- Last month, one of the great innovators of our time rekindled our imagination as only he can do. At Apple's WorldWide Developers Conference in San Francisco, Steve Jobs previewed a version of the OS X 'Tiger' operating system running native on an Intel-based Mac to over 3600 developers in attendance. Two weeks earlier, magazines and newspapers reported that Intel and Apple might join forces. Most of us rationalized the report as an Apple positioning statement prior to negotiations with IBM, or just the routine grinding of the rumor mill. We laughed at Steve's showmanship and went on about our business. Now that the truth is made public, we are left with many questions. How should we feel? Some are unperturbed by the switch; if the builder of my speedboat decides to use a faster engine, what do I care -- as long as it makes the boat faster and the manufacturer promises support? However, in discussions with customers and industry pundits, I've learned that some folk feel unsettled, and others feel hoodwinked. For years, we have seen Mr. Jobs on stage providing foil after foil of benchmark data illustrating the superiority of the PowerPC processor over Intel products. Are we to believe that Intel suddenly leap-frogged IBM and AMD to become Apple's preferred performance platform? Clearly, the demo at the WWDC was the end result of years of parallel development; engineers have been working on this for a very long time. And all this time Steve Jobs was telling us the PowerPC-based platform was "the fastest computer on the planet". Will this comprise the credibility of our iGuru? Anyone who knows the computer industry will tell you that benchmarks hang from the same family tree as statistics Personally, I'm not bothered by marketing babble; I consider the move courageous. Yes; there is the documented history of benchmark data, but anyone who knows the computer industry will tell you that benchmarks hang from the same family tree as statistics and, as we learned from Mark Twain, there are "lies, damn lies, and statistics." I think it bold and totally unexpected that Apple would take a clinical look at the technology roadmaps of the Big Three [chip makers] and choose Intel. Regardless of the backlash, the move is in the best interest of Apple customers. What should we do now? We are told it will be 2006 before we see the Intel CPU in MiniMacs and PowerBooks (because of thermal issues with the PowerPC, these SKUs will see Intel technology first), and 2007 before the technology will reside in our workstations and servers. Surely, the company realizes that many potential buyers will now wait until Intel is Inside to purchase a new machine, thereby driving short-term sales through the floor. Apparently, they are willing to lose short-term sales revenue to satisfy the best interests of their customer base (another reason I think the move 'courageous'). I've seen the Intel-based development platform; if you think the dual G5 was the fastest workstation on Earth, you're in for a wonderful surprise. I am willing to wait until I can buy MacIntel. If you think the dual G5 was the fastest workstation on Earth, you're in for a wonderful surprise. Apple's justification for making the announcement now is that it will take time for the developers to port their code to the new platform. (To "port" code is to move a program from one type of computer to another. One needs to rewrite sections that are machine dependent, and then recompile the program on the new computer.) Some applications will take more time to port than others; new software developed using Xcode should be ready soon, as they will require only a single port. However, more mature applications were developed using tools that would require the software to (a) be tested on Rosetta, a PowerPC-to-Intel emulator or (b) ported first to Xcode and then again for the MacIntel machine. If you contact your software manufacture, they will be able to tell you when their product will be ready for the latest and greatest from Apple. That's right: MacIntel will prove to be one of the greatest things to ever happen to Apple customers. How cool is that?


Continue reading your article
with a WhatTheyThink membership.

WhatTheyThink Annual Membership

Less than $4/week.

Get unlimited access to in-depth commentary and analysis covering the latest trends, emerging technologies, operational strategies, and key events across every segment of today's printing industry.

Stay informed. Stay competitive. Stay ahead.
WhatTheyThink Day Pass

$5 for 24 hours

Unlimited access to all of WhatTheyThink. Get your Day Pass

Already a member?
Sign In

About WhatTheyThink

WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.

Recent Articles from WhatTheyThink

Print ERP Built Natively Inside Microsoft Dynamics 365

Print ERP Built Natively Inside Microsoft Dynamics 365

No third-party integrations. No disconnected systems. DynamicsPrint® extends Microsoft Dynamics 365 F&SCM with print-specific ERP designed to scale globally with your business. Read More

Around the Web: Of Moons and Mother Roads

Around the Web: Of Moons and Mother Roads

The 1835 “Moon Hoax” made ridiculous news stories credible. The USPS is issuing the 2026 Route 66 Centennial Stamp Collection. Highlights from the recent Sustainable Brands Conference. Researchers have created what might be the most accurate mathematical representation of color perception ever. When in North Dakota, visit the Theodore Roosevelt Presidential Library, which opens tomorrow, July 4. An Etsy gardening scam features AI-generated plant images and fake seeds.  Good grief: corneal tattooing is a thing. Graphene radar-absorbing coatings for defense use. If you missed Monday’s Strawberry Moon, more moons are coming. Answering the burning question: “do bug zappers still exist?” Turn any water bottle into a water vessel for dogs. Is there any advantage to “alkaline water”? Welcome to WhatTheyThink’s weekly miscellany. Read More

Graphic Arts Employment in May Up Overall—Substantially Among Non-Production

Graphic Arts Employment in May Up Overall—Substantially Among Non-Production

After a sluggish four months, the employment situation picked up in May, with overall printing industry employment up 1.0% from April, production employment up 0.3%, and non-production employment up 2.5%. Read More

Explore Mohawk's new paper options for all your digital printing needs

Explore Mohawk's new paper options for all your digital printing needs

Digital printing is the answer to the agility of modern work?ow. Mohawk Digital offers a diverse collection of fine and production papers for Inkjet, Dry Toner and HP Indigo presses. Read More

Around the Web: Of Botticelli and Beef

Around the Web: Of Botticelli and Beef

Newspaper Club has partnered with type foundry abcD8 to create a custom typeface inspired by the visual history of newspapers. MAD magazine has published its 600th issue. “Wordhord: Old English Word of the Day.” New evidence for the cause of death of the model for Botticelli’s “Birth of Venus.” Attending a Zoom meeting while on a roller coaster. Graphene-enabled PFAS-free firefighting foam. A jacket that can harvest moisture from the atmosphere. The iPhone’s Vehicle Motion Cues are surprisingly effective at reducing car sickness. An e-bike designed specifically to carry children. “Do fitness trackers still work if you have tattoos?” Rouser Lab’s “Earth’s black box” attempts to track humanity’s spiral into environmental destruction. “Beef tea” was a thing in the 19th century. Welcome to WhatTheyThink’s weekly miscellany. Read More