WhatTheyThink

Premium Commentary & Analysis

The State of the Print Marketplace: A New Day for Print may be Dawning

The EAGLE had its roots in the analog consumables marketplace for the offset printing industry.

Thursday, June 23, 2005

The EAGLE had its roots in the analog consumables marketplace for the offset printing industry. We have been watching this marketplace decline to the benefit of digital imaging and then digital printing, but have not seen any major movement of the key players in the industry to show the tide has turned.

We have, for the last five years or so, been chiding the marketplace on all sides from supplier to distributor to printer, to embrace the changes taking place. This still hasn’t taken place on the scale warranted by trends and directions. To this day, offset dealers do little with wide format printers except for proofing, and the offset-oriented manufacturers have not crossed the chasm into the other fields, nor has the offset printer been the one taking on wide format short run print. Offset has generally stayed on the outside, except in the rare cases and the smaller companies that have been able to make the transition. We have certainly written about the few, but not the many.

However, we have recently seen or been involved with sufficient anomalies in the print marketplace that a few comments seem to be in order. In no particular order, we believe that these events will show that significant change is finally in the air.


Continue reading your article
with a WhatTheyThink membership.

WhatTheyThink Annual Membership

Less than $4/week.

Get unlimited access to in-depth commentary and analysis covering the latest trends, emerging technologies, operational strategies, and key events across every segment of today's printing industry.

Stay informed. Stay competitive. Stay ahead.
WhatTheyThink Day Pass

$5 for 24 hours

Unlimited access to all of WhatTheyThink. Get your Day Pass

Already a member?
Sign In

About WhatTheyThink

WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.

Recent Articles from WhatTheyThink

Around the Web: Of Books and Bots

Around the Web: Of Books and Bots

New book “Empire of Ink” is a look at the history and mythology of the American newspaper. A hacked smart lightbulb provides access to banned books. A digital archive reassembles Leonardo da Vinci’s long-cut-apart notebooks. Michelangelo’s secret underground hiding place—complete with the artist’s graffiti. Marie Antoinette may have been history’s first influencer. A worn copy of a 1912 pulp magazine featuring Tarzan sold at auction for $58,560. New book, “The Graphene Handbook - Making Sense of Graphene at Its Inflection Point.” Visa is integrating its payment network into ChatGPT, which should be fun. A humanoid robot plans to climb Everest. A designer who specializes in chairs without legs. Did a flying monk see Halley’s Comet…twice? The British geologist whose goal was to eat as many different animals as he possibly could. Welcome to WhatTheyThink’s weekly miscellany. Read More

Publishing Establishments—2010–2023

Publishing Establishments—2010–2023

According to the latest, recently released edition of County Business Patterns, in 2023 there were 32,332 establishments in NAICS 511 (Publishing Industries [except Internet]). This represents an increase of 15% since 2010. In macro news, the University of Michigan’s Consumer Sentiment Index is at record lows. Read More

Finishing: Production Inkjet's Next Frontier

Finishing: Production Inkjet's Next Frontier

As production inkjet has advanced, a new primary factor limiting productivity has emerged: finishing. How are PSPs adapting their investment and automation strategies? New research shows many can gain a competitive advantage by focusing on finishing. Read More

HanGlobal Launches New LabStar 330mini at Flexo & Labels Expo 2026

HanGlobal Launches New LabStar 330mini at Flexo & Labels Expo 2026

Discover HanGlobal's newly launched LabStar 330mini digital label press! Get the full show roundup to see how this ultra-integrated, high-performance inkjet solution captured the crowd's attention and redefined narrow-web printing. Read More

Around the Web: Of Food and Feynman

Around the Web: Of Food and Feynman

A book designer who specializes in spine design. The Chinese postal service is using humanoid robots to sort packages. An amusingly overproduced Day Display. Allen Ginsberg’s spoken-word poetry recitation album is being reissued. The winners of this year’s World Food Photography Awards. A retired geneticist launched the online Museum of Plugs & Sockets. A viral warning about a new gas station scam is actually a hoax. What is the world’s longest domestic flight? Aw, et tu, graphene: Skeleton Technologies launches graphene-based GrapheneUPS for AI data centers. What is the quietest spot in the U.S.? Researchers finally cracked Richard Feynman’s “Restaurant Problem.” Malaysia’s kek lapis Sarawak is perhaps the world’s most complex cake. Welcome to WhatTheyThink’s weekly miscellany. Read More