From a recent news story reported by WhatTheyThink.com: In their third quarter financial release, ImageX.com praised Creativepro.com and the site's traffic. According to the release, "Unique visitors increased quarter over quarter, by 36% to over 315,000. The number of referrals from search engines increased from the second quarter to the third quarter by 145% to 217,000 referrals and page views increased by 25% to more than 2.4 million for the quarter." Sources say traffic to the site continues to rise and reportedly has nearly 100,000 registered members. So who uses Creativepro.com and why? Creativepro.com provides creative professionals with the information, tools, and services they need to get real work done every day. The site's editorial focus spans the creative workflow of cross-media publishing, including print, online, and dynamic media. Anyone who is involved in the conception, direction, design, and/or production of materials for communication will find relevant information on creativepro.com. Jeff is Director of Advertising and Business Development. Tell us about the content visitors expect at Creativepro.com. Creativepro.com features breaking news culled from across the Web and articles written by the industry's top experts. Visitors can use the site to discover new products, companies, and services, then research them, buy them, update them, and find out how to get the most out of them -- all in one place. The site reaches its audience through advertising, word of mouth, and subscriptions to its daily and weekly newsletters. What about “working” tools? The site also offers an array of creative services that facilitate the creative workflow, such as a multiple vendor stock photography search, freelance job-posting boards, an ecommerce store, as well as Web-enabled software applications such as Preflight Online. Many of these services were developed with third-party partners. How did Creativepro.com get hooked up with Imagex.com? We originally launched in September 1999 and originated as an extension of the software developer Extensis. Both creativepro.com and Extensis were acquired by ImageX.com {NASDAQ: IMGX) in June 2000. Creativepro.com has gone on to establish an independent editorial voice and a critical reputation as one of the premier sites serving the creative industry. As Director of Advertising and Business Development, you have to find revenue for this entity - how is that done? Through site advertising, sponsorships, affiliate programs, strategic partnerships, etc. Depending on the partner and the opportunity, I will use one or more of the these methods to create a program that works for both Creativepro and the partner. I want to create long-term relationships with companies that are also targeting the creative professional market. What works for one company may not work for another company. You need to be flexible and take the time to listen to what they are trying to accomplish through this relationship. From there, you can create a custom campaign or program to help them reach their marketing objectives. We have a highly-targeted audience that many companies want access to. Our traffic and membership numbers are very impressive and very attractive to many companies. They have the products and services for the creative market and we help them reach this audience through our site and through our very popular email newsletters. Sometimes conversations that begin discussing a straightforward ad program develop into something much more. Once we both realize that we can and should do more together, we look at ways to develop the partnership so that we both benefit from increased revenue, traffic, exposure, etc. These arrangements take a lot more time to work out the details, but in the end, both parties benefit which makes it worthwhile.