The digital production color market has really begun to come into its own as the quality and price/performance of digital color presses has continued to improve. Nevertheless, there is still a significant market education effort that must take place to educate buyers of print on the value proposition of color print-on-demand and variable data applications. To those of us immersed in the industry every day, this seems like old news, but in reality, there are still a large number of buyers of print—and even print service providers—out there who have not gotten the message and translated it into what it could mean for their own business acceleration efforts.

It is this market education effort that must be deployed to build a wider market awareness in order to see the type of wide scale market growth in digital color and variable data printing that pundits have been predicting for years. Xerox has again stepped up to the market education plate with the announcement of an innovative series of production color seminars that the company is calling Digitally Cool. The series is being conducted in partnership with Creo, EFI, Pantone, Toppan and XMPie.

The agenda for these events falls into three topic areas: