In the first part of this series, we introduced the impact of technology gate keeping as a major stumbling block to getting valid new technology from outside their organizations accepted by large companies. The "Not Invented Here" syndrome prevails and serves as an enormous - embedded - barrier to innovation and improvement. In this installment, we look past the "techie" issues to encounter another level of the organization – Product Mangers – also with a built-in inclination to keep new ideas out. Marketing – supposedly the place where needs of the market should be paramount – rather than just the internal ability to meet these needs - also creates barriers to acceptance.

The Impact of Marketing Gatekeeping:

Adobe Systems Inc., which we shall cite solely for purpose of illustration, has a group of specialized technical fellows whose primary purpose is to develop technology baselines that can be used across a number of product lines. Adobe’s progressive concept is that they understand the advantages of having core technology developed once and applied many times, a great cost savings in development and support that can bring better products to market