March 27, 2003 -- The mean annual print spent over the past twelve months was approximately $1.9 million. Almost 22% of respondents indicated that they had print budgets between $250,000 and $999,000. Average print spending in the previous month was approximately $78,000. Throughout the year between 80% and 90% of respondents purchased print the previous month. 86% of respondents bought print this month. Monthly print spending declined further over the winter from the summer and fall. CAP Ventures does not believe that the decline over the summer and fall months was due to changes in sample because mean annual print spend has not varied substantially through the year. The six-month outlook for print spending continues to be positive and is up slightly in March from February and January. 45% of respondents indicated that they expect print spending over the next 6 months to remain the same and 39% indicated that they expect an increase (up from 33% in February). This is consistent with the steady increase in six month outlook in the late winter and early spring last year. ------------------------------------------------------------------------ Respondent Profile • Sample size: Between 75 and 100 print customers respond every month. • Primary business: Distributed across key industries including advertising, financial, government, professional services, manufacturing, retail and other. • Size of company: The sample is weighted towards medium to large print customers compared with the overall population of companies. Approximately 25% of the companies have annual print budgets in excess of $1 million; another 20% have revenues under $50,000. • Geographic region: There is representation from all major regions in the United States but slightly smaller sample sizes from the Northeast and South regions relative to the overall business population. • Title: The respondents are consistently from purchasing, creative, marketing and administration. The mix of respondents by industry, size of company, geography and title has been very consistent throughout the year. This consistent sample profile is important when comparing results over time. ------------------------------------------------------------------------ Request more data about this survey by contacting Jeff Hayes, Research Director at CAP Ventures. [email protected] CAP Ventures is a strategic consulting firm for providers and users of business communication technologies and services. They deliver key research, analysis, forecasting, benchmarking, and strategy recommendations to make a competitive difference in their clients’ businesses. Send your comments about this report or request further information from CAP Ventures or WhatTheyThink.com by clicking here.