When you think about the term “wireless,” what do you think about? Do you think about customer relationship management initiatives utilizing wireless devices? How about applications to drive new revenue streams to counteract potential print revenues lost to wireless advertising? Or do you think about the cost savings to your business by investing in wireless networking for a new printing facility rather than paying for land lines? How about the use of wireless Internet to gain access to additional bandwidth in rural print locations?

Chances are, you don’t think about these things. Wireless just isn’t on the radar screen of this industry — even if it is on our Christmas lists. But it should be.

In our latest TWGA Special Report “Wireless: Don’t Miss the Opportunity,” we set the stage for our discussion on the impacts of this technology by documenting the proliferation of wireless devices, networks, and applications in the business and consumer marketplaces. When you see the numbers and the volume of information, it is staggering. Cell phones. PDAs. Wireless LANs. Wireless Internet access. Wireless advertising. Integration of wireless into traditional advertising and marketing. Wireless printing. Wireless customer service. Wireless technical support. And the list goes on. Even within the TWGA organization, there was surprise at the impact of all this information when we saw it collected into one place.