Looking at maps of Colonial America you will notice a great absence of roads. Cities, like Boston and New York grew up around seaports which grew from constant ship traffic. Roads connecting inland towns to seaports were not as good as today’s dirt roads in rural areas, and were slow to develop. As populations grew, better, faster and cheaper methods were developed to deliver the "goods". Once railroads and cars became prevalent — as tracks and roads were laid — the interior states began to quickly develop away from principal waterways.

Printers can take a lesson from transportation and the distribution infrastructure. Just as the transportation industry distributes "goods" to keep the country growing, printers manufacture "goods" which are used to keep the communications business growing. A printer uses "content" to manufacture his communications products. Where would a printer be without content? Without content, there is no reason to ink-up the presses.

Railroads made a similar mistake of not thinking they were in the transportation business. Printers need to be constantly aware of their ever continuing need for content — the fuel of the printing industry.