WhatTheyThink

Premium Commentary & Analysis

Environmental Sustainability: More than Paper Considerations

Often when we are speaking of environmental sustainability in the printing industry,

Tuesday, April 21, 2009

Often when we are speaking of environmental sustainability in the printing industry, we focus our attention on paper. Paper considerations are extremely important, of course, and later this week we will discuss that a bit more, but there are also many other things printing businesses can do to make their operations more sustainable. Our interview this week with Trish Fritz of the GPO provided some good insight. While I have spoken with many printing firms about there environmental initiatives, and there is some terrific work being done, two companies stand out in my mind, and I wanted to briefly spotlight them here to both give them recognition for their environmental positions and to share what they are doing in case others want to follow suit.

Randy Herron positions Herron Printing as a one-stop shop for “Green” commercial printing. Herron Printing is located in Gaithersburg, Maryland, and has 11 employees, generating revenues of more than $1.5 million.

Herron is dedicated to making his operation as environmentally friendly as possible. He is a certified member of the U.S. Environmental Protection Agency’s Green Power Partnership. His company car is a hybrid Toyota Prius that gets up to 48 miles per gallon. The company recycles all paper waste and cardboard and uses vegetable-based (linseed oil) inks. And Herron has chosen to install a Presstek 34DI digital offset press with on-press chemistry-free platemaking to replace an existing conventional four-color press. “We needed to produce better quality,” he says, “in order to stay competitive.  Although we already had installed chemistry-free platemaking for our existing press, we chose to purchase a DI press rather than a five-color press because of its environmental benefits and its high level of efficiency.”


Continue reading your article
with a WhatTheyThink membership.

WhatTheyThink Annual Membership

Less than $4/week.

Get unlimited access to in-depth commentary and analysis covering the latest trends, emerging technologies, operational strategies, and key events across every segment of today's printing industry.

Stay informed. Stay competitive. Stay ahead.
WhatTheyThink Day Pass

$5 for 24 hours

Unlimited access to all of WhatTheyThink. Get your Day Pass

Already a member?
Sign In

About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at [email protected].

Recent Articles from Cary Sherburne

U.S. Hemp Goes International

U.S. Hemp Goes International

While the U.S. domestic textile industry is struggling to grow, the U.S. farming industry could play an important role in making textiles more sustainable with arrangements such as the recently announced deal for Panda Biotech to provide U.S. grown hemp fibers to the Indian textile market. Read More

Strategic Planning Spurs Growth at AlphaGraphics Kansas City

Strategic Planning Spurs Growth at AlphaGraphics Kansas City

When Haley Haar took over AlphaGraphics in Kansas City, the business generated about $600,000 annually. Today, she has led the company in a growth path approaching $2 million in annual revenues through careful strategic planning and a deep understanding of customer needs and requirements. Read More

Tariffs and Textiles: Will They Help Bring Back U.S. textile Manufacturing?

Tariffs and Textiles: Will They Help Bring Back U.S. textile Manufacturing?

So supposedly, a goal of U.S. tariffs on products imported from other countries, including textiles, apparel, and footwear, was to incentivize bringing manufacturing back to the States. Of course, setting up a new factory takes time and money; it doesn’t happen overnight. But it seems that producers had other ideas…the results may surprise you. Read More

Textile Turmoil: What’s the Latest in the World of Textiles?

Textile Turmoil: What’s the Latest in the World of Textiles?

Nothing better demonstrates the turmoil the textiles and apparel industry is going through than two news items I received in my inbox, basically back to back, stating that the U.S. is holding its own while Europe is losing steam. What else is going on in the industry today? We dive into that here. Read More

Monadnock Introduces Recyclable Alternative to Vinyl for Retail Signage

Monadnock Introduces Recyclable Alternative to Vinyl for Retail Signage

For its entire 207-year history, Monadnock Paper Mills has taken sustainability to heart. As a privately-owned paper mill, the owners live near the mill and take protection of the environment seriously. Most recently, the company has introduced a new, sustainable alternative to vinyl for retail signage, Ultra Hide PC 100 Blockout Poster. In part two of this two-part video, Julie Brannen explains. Read More