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Don’t Skimp on Training Investments

As 2009 unfolds and the economic situation continues to look grim,

Friday, January 30, 2009

Why?  Perhaps Lou Gerstner, former Chairman & CEO of IBM, said it best:

"In the end, an organization is nothing more than
the collective capacity of its people to create value."

A good training plan ensures that the collective capacity of your people will be at its optimum level.  In addition, these types of investments in your people instill loyalty and improve employee retention rates.  Just like buyers of print don’t always have price at the top of their buying criteria list (thank goodness!), employees don’t always put salary level at the top of their list of reasons why they stay with an employer. Watson Wyatt Data Services, a specialist in global compensation, benefits and employment practices, reports the top reasons why employees stay:


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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at [email protected].

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