The Smithers research organization has forecasted that by 2029, the market for inkjet printing will reach 2.29 trillion A4 prints or the equivalent. Having grown in real value by an average CAGR of 5.8% since 2019, the market will see further growth at an average CAGR of 6.6% to reach $125.9 billion by 2029, Smithers says.

Those are some attention-getting numbers, but 2029 is still a good way off. To get a feel for facts on the ground in the here and now, we reached out to five commercial and direct mail printing companies that announced the installation or the pending delivery of production inkjet presses in 2024.

All of the businesses are well established in offset lithography, a process they will continue to offer as they phase the new technology in. We asked them to explain why they chose the inkjet equipment that they did; how they expect to integrate it into their operations; and why going forward as combination offset/inkjet providers makes sense for them and their customers.