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Printing Outlook 2021

The new Printing Outlook 2021 report provides detailed analysis of the latest WhatTheyThink Business Outlook Survey, the latest industry economic data and macroeconomic trends, as well as industry and cultural technological trends to look out for in 2021.

Monday, February 15, 2021

The new Printing Outlook 2021 report provides detailed analysis of the latest WhatTheyThink Business Outlook Survey, the latest industry economic data and macroeconomic trends, as well as industry and cultural technological trends to look out for in 2021.

The executive report looks back at 2020 as well as ahead to what the industry can expect, economically and technologically, in 2021 as the economy at large and the industry in particular begins its recovery. Are we indeed headed for recovery in 2021? What pre-existing trends have been amplified by the pandemic, and what new trends have emerged? How will they play out in 2021 and beyond?

The report features the results of the WhatTheyThink Printing Industry Business Outlook Survey conducted in Fall 2020, and includes current and expected business conditions, top business challenges, top business opportunities, and planned investments for 2020. Additional questions asked about respondents’ attitudes toward—and attendance at—virtual events, as well as shops’ hiring plans for the next 12 months.


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About WhatTheyThink

WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.

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