In 2015, Adobe launched Adobe Express as an ease-of-entry application making it easier for creatives to design a wide range of materials. According to Aubrey Cattell, Vice President of Developer platforms for Adobe, “We realized there's a large audience of people who wanted to communicate their ideas visually, but maybe didn't have the time or the expertise to take on the incredibly powerful applications that comprise Creative Cloud, applications like Photoshop and Premier Pro InDesign and Illustrator. These are best-in-class applications for digital imaging, digital video, vector-based design, and more. But the reality was, there was a market that was overserved by some of those applications and wanted something that was, faster and easier, and maybe a little bit more fun, just to get started with.”

Adobe Express was great for those users, especially when they were creating digital assets. But printing could be problematic. They could easily make a PDF, but then had to figure out how best to get their creations printed.

Now, Adobe has streamlined that process, initially for users located in the United States, but with plans to expand to other geographic regions. Users can create content, and when print is required, they can now simply choose print. The launch partner for print is Zazzle; when users access the Adobe Express Print and Deliver function, they will note that it says “Powered by Zazzle” in the lower right-hand corner.