Imagine being a mother of three working at midnight to stock her web-to-print product portal with new designs. This is exactly the kind of customer that CloudLab says it keeps in mind as it builds simplicity into W2P solutions that every printer can use.

The software developer’s clientele include 330 printing companies, among them some of the largest providers in Europe. Its objective is to enable printers of all sizes to quickly create products for their e-commerce customers without the need for IT support or long learning curves.

Two products—printQ and packQ—automate the entire design sequence with tools said to make it easy for printers and their customers to build the products they want from extensive libraries of visual elements. Once the design is approved, the printer gets a production-ready PDF file along with guidance for pricing the job. CloudLab says the design workflow can be integrated with almost any online storefront through an open API.