How to Conquer Trade Show Season

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How to Conquer Trade Show Season

Some folks have not gotten their trade show mojo back after the pandemic lockdown year, but after drupa, trade show season kicks off in earnest. Joanne Gore explains how to get your event groove back on and “survive” trade show season.

By Joanne Gore Published: June 6, 2024

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About Joanne Gore

Joanne Gore is founder of Joanne Gore Communications. She has spent the last three decades helping companies maximize their marketing and communications efforts. Contact Joanne at [email protected].

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.