WhatTheyThink

Premium Commentary & Analysis

HP Indigo’s drupa Announcements Aim to “Break the Analog to Digital Boundaries”

HP Indigo has not slowed down in their mission to drive the digital transition of print and packaging production. For drupa 2024, they have lots of new product announcements, all of them targeted at “Breaking the Analog to Digital Boundaries.”

Monday, March 25, 2024

(Watch David Zwang’s interview with HP Indigo’s Keren Yakolev here.)

HP Indigo held their pre-drupa event in conjunction with the DSCOOP Edge Indy event. This year being a drupa year, the event not only provided a forum for customer education and discussion, it also gave them a chance to see the latest Indigo innovations pre=drupa. 

The main focus of the pre-drupa announcements was “Breaking the Analog to Digital Boundaries.” Since 1993, Indigo has been at the forefront of the digital transformation of printing and packaging. Their LEP (Liquid Electro Photographic) technology has evolved since that time to increase quality, versatility and productivity. In May of 2020, HP introduced LEPX a significantly faster next generation engine, with its first product implementation in the V12. However, the development of the LEP technology has continued as well. The Series 5 HP 100K B2+ digital press is a prime example of that, as is the HP 200K flexible packaging press. These presses are really challenging the existing analog technologies in the market. For example, one Indigo 100K press has been able to produce 2M impressions in oneweek, which resulted in a 70% utilization rate. The productivity of the 200K presses have also been impressive. So where do they go from here?


Continue reading your article
with a WhatTheyThink membership.

WhatTheyThink Annual Membership

Less than $4/week.

Get unlimited access to in-depth commentary and analysis covering the latest trends, emerging technologies, operational strategies, and key events across every segment of today's printing industry.

Stay informed. Stay competitive. Stay ahead.
WhatTheyThink Day Pass

$5 for 24 hours

Unlimited access to all of WhatTheyThink. Get your Day Pass

Already a member?
Sign In

About David Zwang

David Zwang travels around the globe helping companies increase their productivity, margins and market reach. He specializes in production optimization, strategic business planning, market analysis, and related services to companies in the vertical media communications market. Clients have included printers, manufacturers, retailers, publishers, premedia and US Government agencies. He can be reached at [email protected].

Recent Articles from David Zwang

Canon: Continued Production Inkjet Development and Growth

Canon: Continued Production Inkjet Development and Growth

With more than 2,000 ColorStream units delivered worldwide, Canon has introduced the new 7000 series for mid-range production. To say that Canon has been broadening their portfolio of production printers is probably an understatement. There are new developments in the ProStream platform and the new iV7 B2+ cut sheet press is about to hit the street. Read More

Kodak Keeps on Growing!

Kodak Keeps on Growing!

Coming out of three consecutive quarters of year-over-year growth, Kodak has been delivering on their promise to rebuild and transform the company. In this Business Update video, David Zwang talks with Jim Continenza, Eastman Kodak Chairman and CEO. Read More

The Start-Up Chronicles: dappas—Next Level E-Commerce Packaging Intelligence

The Start-Up Chronicles: dappas—Next Level E-Commerce Packaging Intelligence

The ultimate goal of dappas is to help facilitate design and eliminate the entire prepress production, so all the converters who are working with them get a stream of work that is ready to go to press and converting. Read More

Labels and the Connected Supply Chain

Labels and the Connected Supply Chain

You can think of this very competitive connected supply chain landscape in four layers: material suppliers, label converters/printers, hardware OEMs, and software/platform players. The connected supply chain has changed from moving things hand-to-hand or through email to more full-featured automated systems. The good news is that, as a converter, after you decide where you would like to start, there are so many options for you to select from. Read More

Direct-to-Object: Challenging Labels and Tags or Offering New Opportunities?

Direct-to-Object: Challenging Labels and Tags or Offering New Opportunities?

Print is a very adaptive technology and direct-to-object (DTO) is another area where it can offer new opportunities for PSPs and product manufacturers. Today, most of the product and packaging decoration (i.e., labels and tags) that exists is handled by a label converter. It is a well-established process that probably won’t disappear. However, it can and will be challenged by inline DTO printing solutions, offering new opportunities. Read More