Enhancing Customer Engagement: From CCM to Mainstream Direct Mail

Sign In | Become a Member | Contact Us

Editions North America | Europe | Magazine

Premium Commentary & Analysis

Enhancing Customer Engagement: From CCM to Mainstream Direct Mail

The lines between production print and customer communications are becoming increasingly blurred. Joanne Gore looks at how customer communication is now about crafting a holistic customer journey experience.

By Joanne Gore Published: December 14, 2023

PREMIUM CONTENT

Our mission is to provide cogent commentary and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing industry. Support our mission and read articles like this with a Premium Membership.

TO READ THE FULL ARTICLE

Become a Premium Member Sign In

About Joanne Gore

Joanne Gore is founder of Joanne Gore Communications. She has spent the last three decades helping companies maximize their marketing and communications efforts. Contact Joanne at [email protected].

Discussion

Only verified members can comment.

Visit InkjetInsight.com

Keypoint Intelligence Study Reveals Top Challenges and Strategies for High-Volume Apparel Decorators in 2024

Enhancing Direct Mail: The Impact of Personalization and Specialty Print in a Digital Era

Artificial Intelligence and What It Means for Marketers

Vertical Market Research from Keypoint Intelligence Uncovers Key Industry Trends

View Keypoint Intelligence Reports

Member Center
Renew membership, reset password, set email and notification preferences

Submit Your News

Sponsorship Programs

Media Planner

Syndication and News Licensing

Reprints

Terms

BECOME A MEMBER TO RECEIVE ACCESS TO EXCLUSIVE COMMENTARY AND ANALYSIS, INDUSTRY DATA, AND MARKET INTELLIGENCE IMPORTANT TO INDUSTRY EXECUTIVES.

Become a Member

About WhatTheyThink

WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.