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Offset News: Vendor Publicity Sheds Light on What Offset Printers Want to Invest in

Taken together, trade media announcements about the sale and installation of offset presses have a lot to say about trends and preferences in the market for this equipment. Patrick Henry rounds up some recent press placements.

Tuesday, December 12, 2023

The Roland 900 Evolution from manroland Sheetfed

It isn’t done anymore, but a time-honored trade show ritual for the offset press manufacturers used to be closing out their exhibits with a public announcement of the deals they’d signed and the equipment they looked forward to installing. These well-earned bragging rights gave interesting clues to what the industry would look like in terms of capability and capacity after the show was over and the new iron was up and running. 

The offset vendors still publicize sales and installations to the trade media, and the information contained in their press releases is still a good source of intelligence about trends in the adoption of production equipment. For this report, we gathered as many media releases as we could find about installations of sheetfed offset presses in North America in 2023, up to the opening of the PRINTING United Expo in October. We then looked for patterns in the purchases that might shed light on what offset printers think is worth investing in, and why.


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About Patrick Henry

Patrick Henry is a journalist and an educator who has covered the graphic communications industry since 1984. The author of many hundreds of articles on business trends and technological developments in graphic communications, he has been published in most of the leading trade media in the field. He also has taught graphic communications as an adjunct lecturer for New York University and New York City College of Technology. The holder of numerous awards for industry service and education, Henry is currently the managing director of Liberty or Death Communications, a content consultancy.

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