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Is There a Robot in Your Future?

Levi’s turns 170 this year, but it’s not letting its age get in the way of its innovation. The company reports that it has allocated 25,000 hours to a team of in-house robots over the past year. These robots, though, are not replacing employees. Rather, they are making work more efficient and enjoyable by freeing employees from performing a number of often repetitive and tedious tasks, and making more time for them to focus on more strategic activities. And Levi’s isn’t alone in harnessing the power of robots to make work more efficient. Here’s a quick pre-ITMA view of robotics in textiles, with more to certainly come from the world’s largest textile industry trade show, this week in Milan.

Wednesday, June 07, 2023

Levi’s was recently named one of the top most sustainable companies, just behind Patagonia, in a textiles industry that is not known for being sustainable. This is even more remarkable, considering that the processing of denim—a core material for Levi’s products—can use excessive water as well as contaminate wastewater with dyes that are harmful to the environment.

And don’t even get me started on Fast Fashion and the impact cheap throw-away clothing has on our planet, in landfills and waterways. So durability of clothing is also an important factor. And Levi’s has placed an emphasis on that as well. The company has also focused on using less water, noting, “Since introducing our Water<Less® processes in 2011 … we’ve cumulatively saved almost 13 billion liters of water as of 2020.” The company also requires facilities to recycle more than 20% of the water used in manufacturing. The company also actively shares its water-saving practices with competitors to try to work together to shift the industry by using less water.

Another important part of the whole sustainability puzzle is improving working conditions for employees and contractors, as well as finding ways to eliminate waste—in materials, energy and time. And Levi’s is excelling in this area as well. That’s where the robot come in. They are making work more efficient and enjoyable by freeing employees from performing a number of often repetitive and tedious tasks, and making more time for them to focus on more strategic activities. That resulted in allocating 25,000 hours of work to a team of in-house robots, and the goal for 2023 is a stunning 45,000 hours of work transitioned to robots.


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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at [email protected].

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