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The Senior Marketing Director of Canon USA’s Business Information Communications Group (BICG) talks to WhatTheyThink about the evolution of wide-format printing and the breadth of Canon’s offerings for display graphics providers.
Monday, April 10, 2023
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Stay informed. Stay competitive. Stay ahead.Richard Romano is Managing Editor of WhatTheyThink. He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.
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Rich Reamer: When you talk about a mature market, it has been around for a while, but being involved with the aqueous space and the UVgel and flatbed space, people say the same about aqueous, yet you continue to see more and more printers sold each year. So, you see versatility on the low end where people can do more. And definitely, I think a focus on the graphics side is that capability to do more for sign shops. You see them dealing more and more with consumers and offering them different types of products for their businesses. They want to offer their customers as much as they so they can be a one-stop shop. So there's a strong focus on how we can help these customers, print service providers produce more for their customers.
