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Is There a Future for Sustainable Ecommerce Packaging?

Companies like Amazon have been adding more environmentally friendly packaging strategies, although a lot of plastic is still used. And Neenah has introduced the Neenah Environment Mailer, which is curbside recyclable. Senior editor Cary Sherburne looks at the current landscape of sustainable packaging for mailers.

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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at [email protected].

Discussion

By John Zarwan on Nov 07, 2022

We've forgotten that the primary purpose of packaging is protection. I've received quite a few Amazon packages in these paper mailers. Unfortunately, the contents were folding carton boxes, which didn't stand up to the pressure. The contents were crushed. Fortunately, the purchased items weren't breakable, so they were usable. However as dispensers, the boxes were useless.

 

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