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Whether hand-applied, mechanized, or as today increasingly digitized, the embellishment of printed materials to give eye-catching effects has always been an expense on top of the basic print. They are time-consuming and may use more costly materials than standard pigments—but how exactly do you accurately estimate those costs in advance? WhatTheyThink contributor and Taktiful president Kevin Abergel looks at some strategies for creating estimates that won’t scare off the customer or cause the print provider to suffer a loss.
Tuesday, November 01, 2022
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Stay informed. Stay competitive. Stay ahead.Kevin Abergel is a 18 year veteran in the Graphic Communications industry. Upon graduation from the University of Florida and subsequently the Florida Institute of Technology with an MBA; Mr. Abergel joined MGI Digital Technology in 2005. He attributes his long and highly successful career in digital and sensory embellishment to his keen focus on its markets -dedicating his work entirely to solving customer business problems through the enablement of innovative technologies and team building. Mr. Abergel’s unique, customized approach to each customer, reflects his deep belief that no two customers are alike, anywhere in the world, nor are the needs of their businesses.
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