Displaying 1-99 of 109 articles
Published May 4, 2026
For years, the spotlight has been fixed on presses, speeds, substrates, and finishing capabilities. But as digital embellishment technology matures, a new truth is emerging. Taktiful’s Kevin Abergel explains how the real differentiator is no longer just what the machines can do, but what designers choose to do with them.
Published April 15, 2026
In this episode of the Digital Embellishment Show, Kevin Abergel sits down with Emelie Dahlbacka, Creative Director at VBS in Sweden, who is quickly emerging as one of the most exciting designers working with fifth- and sixth-color technology today. From her first experience with specialty toners to winning global awards, Emelie shares how she approaches design with the machine in mind and why that mindset is the key to unlocking real value in embellishments.
Published April 13, 2026
In part 2 of this two-part feature, Taktiful’s Kevin Abergel talks with Sean Roberts, National Director of Digital Embellishment at Konica Minolta, about the kinds of applications that are seeing the most traction with digital embellishment.
Published March 31, 2026
In part 1 of this two-part feature, Taktiful’s Kevin Abergel talks with Sean Roberts, National Director of Digital Embellishment at Konica Minolta Business Solutions U.S.A., Inc. (Konica Minolta) about the latest trends driving this market, from the rise of embellished direct mail to innovations on the horizon.
Published March 18, 2026
In this episode of the Digital Embellishment Show, Kevin Abergel talks with Michael Cox of Konica Minolta about where the label and packaging market is headed, why digital embellishment is gaining momentum, and how premium packaging helps brands win on shelf.
Published March 4, 2026
Sharp is making serious moves in production print… and dealers are paying attention. In this episode of The Digital Embellishment Show, Kevin Abergel talks with Dino Pagliarello, Vice President of Product Management and Production Print at Sharp USA, for an impromptu but powerful conversation about embellishments.
Published February 27, 2026
Print embellishments, like digital foils and spot UV coatings to raised textures and metallic effects, have evolved from gimmicky add-ons into strategic tools for business growth. But success with these specialty enhancements requires a well-crafted business plan that goes beyond the shiny equipment. Taktiful’s Kevin Abergel provides a highly detailed explanation of how to turn embellishments into a thriving profit center.
Published February 25, 2026
Digital embellishment is no longer a niche upgrade. It is becoming a strategic growth engine for commercial printers and packaging producers. In this episode of The Digital Embellishment Show, Kevin Abergel sits down with Paul Furse, Global Director of Marketing and Business Development at Harris and Bruno International, to talk about the embellishment market, Harris and Bruno's product offerings, and the “Out of This World” design competition and why educating designers matters.
Published February 18, 2026
In this episode of the Digital Embellishment Show, Kevin Abergel talks with Andrew Gunn, Director of Product Marketing at Fujifilm, about how Fujifilm is expanding the limits of digital print.
Published February 11, 2026
In this episode of The Digital Embellishment Show, Kevin Abergel talks with Sean Roberts, the national director of digital embellishment at Konica Minolta, to break down what is really happening in the market and why so many printers are paying attention right now.
Published February 10, 2026
In this two-part feature, Taktiful’s Kevin Abergel takes a deep dive into the complex psychological underpinnings of how and why tactile experiences such as print embellishments are so effective. In Part 2, Kevin delves into the brain’s reward circuitry, and explores how we can design materials to take advantage of the brain’s desires.
Published February 3, 2026
In this two-part feature, Taktiful’s Kevin Abergel takes a deep dive into the complex psychological underpinnings of how and why tactile experiences such as print embellishments are so effective. In Part 1, the attraction to the shiny is a product of human evolution.
Published January 29, 2026
In this episode of The Digital Embellishment Show, Kevin Abergel sits down with Sam Glick, CEO of Impress Systems, to explore their $8,000 desktop digital embellishment unit. Sam shares his journey into print and embellishments, how he acquired Impress Systems, and why the Foil Xpress has quietly been a hidden gem in the industry.
Published January 8, 2026
On December 18, 2025, President Trump signed an executive order aimed at moving marijuana from Schedule I to Schedule III under the Controlled Substances Act. Taktiful’s Kevin Abergel explains what this specifically means, as well as its potential impact on cannabis packaging.
Published November 19, 2025
Taktiful's Kevin Abergel talks with Jon Congdon and Neil Drever of Skandacor about one of the most talked-about launches at PRINTING United, the FinishPro 3D 1623.
Published October 29, 2025
Gone are the days when special effects like print embellishments were treated as gimmicks or luxury add-ons. They are now a strategic tool for business growth. Taktiful’s Kevin Abergel recaps the overwhelming interest in embellishment at last week’s PRINTING United.
Published October 22, 2025
The newly released 2025 Taktiful/WhatTheyThink Digital Embellishment Study, the most comprehensive research to date on this growing market, shows that when print is enhanced with texture, shine, and tactile effects, it changes the way people engage, and that shift has powerful business implications. Kevin Abergel provides some highlights from the report.
Published September 22, 2025
Taktiful president and WhatTheyThink contributor Kevin Abergel takes a deep dive into the psychology of texture and how it applies to print and packaging.
Published August 7, 2025
Taktiful's Kevin Abergel talks with Paul Furse of Harris & Bruno about all things print finishing. From high-performance coating systems to the evolving role of embellishment in modern print, Paul breaks down where the industry’s headed and how Harris & Bruno is staying ahead of the curve.
Published August 6, 2025
Taktiful's Kevin Abergel talks with Steve Dianetti from Xerox for a deep dive into the future of digital print. Steve shares how Xerox is pushing boundaries with automation, personalization, and powerful new tech designed to help printers do more—faster, smarter, and with less waste. They also discuss a new project both Taktiful and Xerox have been working on and its debut at Amplify Print.
Published August 4, 2025
Taktiful's Kevin Abergel connects with Jon Congdon of Skandacor at Amplify Print 2025 to talk about what’s really driving change in the print world. From premium finishes to smarter workflows, Jon shares how Skandacor is helping printers deliver more value—not just more volume.
Published July 23, 2025
Kevin Abergel talks to Paul Albano of Fujifilm for a candid conversation about where print is headed and how Fujifilm is helping lead the charge. From breakthrough technologies to evolving customer demands, Paul shares his take on what it really means to innovate in today's print landscape.
Published July 15, 2025
Kevin Abergel talks to "The Paper Queen," Sabine Lenz, founder of PaperSpecs, about the need for designer education when it comes to designing for embellishments.
Published June 25, 2025
Kevin Abergel talks to Mike Scrutton, Director, Print Technology and Strategy for Adobe, about the company's participation at Amplify and the brand new Project Goldsmith by Adobe, a prepress toolkit for designing and producing digital embellishments.
Published June 5, 2025
Join Kevin from the Digital Embellishment Show for an in-depth talk with Joe Deboy, VP of Sales at NAPCO USA, about the cutting-edge world of digital packaging. Explore how NAPCO USA is redefining the industry with advanced digital printing, embellishment techniques, and laser cutting technology.
Published June 3, 2025
In the hands of The Kennickell Group, print is not just paper. It is a performance. Taktiful’s Kevin Abergel looks at how one company is going all in on adding embellishments to printed materials.
Published May 8, 2025
In this episode of the Digital Embellishment Show, Kevin Abergel is live from the Xerox booth at Graphics Canada 2025 with none other than Billy Stojanovski, global product marketing leader for the Xerox Versant family. They dive deep into Xerox’s Beyond CMYK innovations—from gold and silver embellishments to jaw-dropping fluorescent prints that glow under UV light. Billy breaks down how Xerox is making digital embellishments more accessible than ever.
Published April 30, 2025
At Graphics Canada 2025, Kevin Abergel talks with with Big Dawgs CEO Eddie Davin about how Big Dawgs uses the MGI Jetvarnish 3DS to create jaw-dropping products like holographic floor graphics, NFC-enabled coasters, and pop-up door hangers. Eddie shares how his engineering background and innovative mindset have pushed the boundaries of print, blending tactile effects with digital interactivity to grab attention in a crowded market.
Published April 28, 2025
Digital embellishment is not just a niche segment or a fleeting trend—it’s a movement. It’s a bold call to action for print service providers, designers, and brands to break free from the shackles of ordinary, low-margin commodity printing and embrace a future where creativity, value, and profitability converge. Taktiful’s Kevin Abergel explains how this is your moment to seize the opportunity, to elevate your craft, and to redefine what print can be.
Published April 10, 2025
Foil print embellishments have emerged as a powerful tool for brands seeking to elevate their market position through tactile luxury and visual magnetism. Taktiful’s Kevin Abergel explains how, by combining prehistoric fascination with metallic surfaces and modern printing innovation, this technique can transform ordinary packaging into psychological triggers that command attention and shape consumer perception.
Published January 29, 2025
In this episode of The Digital Embellishment Show, host Kevin Abergel talks with print industry visionary David Drucker, also known as the “Guru of Printing.” Renowned for his innovative use of materials and exquisite finishing techniques, David takes us on a journey through his most jaw-dropping luxury print projects—including a copper-embossed, safari-inspired book and box set that truly pushes the boundaries of print craftsmanship.
Published January 29, 2025
Kevin Abergel talks with print industry visionary David Drucker, also known as the “Guru of Printing.” Renowned for his innovative use of materials and exquisite finishing techniques, David takes us on a journey through his most jaw-dropping luxury print projects—including a copper-embossed, safari-inspired book and box set that truly pushes the boundaries of print craftsmanship.
Published January 15, 2025
In this “open letter” to the industry, Taktiful President and Embellishment Evangelist Kevin Abergel points out that, even as the rise of digital embellishments represents one of the most significant shifts in print technology in decades, bad practices can undermine growth in embellishments. He identifies a path that prioritizes sustainable growth, mutual success, and the enduring value of digital embellishments.
Published December 9, 2024
The digital print embellishment industry is on the brink of a transformative evolution. In the latest episode of The Digital Embellishment Show, host Kevin Abergel and an expert panel tackled a subject that’s been generating buzz across the printing world: the urgent need for standardized practices in digital embellishments.
Published November 20, 2024
In this follow-up to the widely-discussed article, “The Case for Standards in Digital Embellishments,” the first-ever panel on The Digital Embellishment Show dives deep into the pressing need for standardization in the digital print embellishment industry. Host Kevin Abergel and moderator Eric Vessels are joined by an all-star panel featuring Sabine Lenz (PaperSpecs), Sean Roberts (Konica Minolta USA), and Ryan Moskun (Harris & Bruno International). Together, they debate how the lack of consistent terminology, quality control measures, and design standards creates confusion and hinders adoption across the industry.
Published November 6, 2024
Join host Kevin Abergel in this enlightening episode of The Digital Embellishment Show as he chats with Bryar McDonald, Production Specialist at TUI Total Solutions—a family-owned Xerox dealer based in Central Florida. Discover how TUI evolved from a copier repair company into a pioneer in digital print embellishments.
Published October 31, 2024
Digital embellishments are poised for high growth, but the embellishment landscape is still very much the “Wild West.” Kevin Abergel makes the case for the need for standards in digital print embellishments.
Published October 30, 2024
In this special episode of the Digital Embellishment Show, host Kevin Abergel introduces you to Sean Roberts, the newly appointed National Director for Digital Embellishment at Konica Minolta US. Join us as we explore Sean’s impressive background, his passion for innovation, and his vision for the future of digital embellishments in the printing industry.
Published October 23, 2024
In this installment of The Digital Embellishment Show, host Kevin Abergel sits down with John Carlin of Lahlouh to delve into the evolving landscape of the print industry. With over 28 years of experience, John shares invaluable insights on transitioning from management to sales, the power of personalization, digital embellishments, trends in packaging, and authenticity in marketing.
Published October 10, 2024
In this episode of the Digital Embellishment Show, Kevin Abergel talks with Mark Pomerantz, Director of Sales and Marketing at Xeikon, to discuss their groundbreaking digital embellishment technology. Mark reveals Xeikon's innovative single-pass foiling process that combines their dry toner printing with Kurz's digital metal technology.
Published October 3, 2024
Welcome to another exciting episode of the Digital Embellishment Show! Join host Kevin Abergel as he chats with Kelly Leahy, Senior Global Product Marketing Manager at Xerox, about the transformative power of digital embellishments in the print industry. Discover Kelly's unique journey with Xerox, from her roots in Rochester to her pivotal role in the Genesis Initiative. Dive into the world of print embellishments and see how Xerox is making it easier than ever for print service providers to enhance their offerings and drive market adoption.
Published September 19, 2024
Join us for an exciting episode of the Digital Embellishment Show as host Kevin Abergel welcomes special guest Dino Pagliarello, VP of Management and Production Print at Sharp Electronics. Discover how Sharp is making waves in the production print industry by venturing into digital embellishments and specialty printing. Dino shares insights on Sharp's innovative strategies, including their focus on combining toner and inkjet technologies to create stunning print effects that go beyond traditional CMYK.
Published September 19, 2024
In this video, sponsored by HP, Kevin Abergel talks with Staphane Marcil, Vice President of Pubco International, a full-service packaging producer moving into digital packaging production.
Published September 18, 2024
In this edition of the Digital Embellishment Show, Kevin Abergel talks with Michael Aumann, Global Director - Digital Embellishment Solutions for LEONHARD KURZ, about the embellishment technologies the company was demonstrating at drupa 24.
Published September 9, 2024
In this video, sponsored by HP, Kevin Abergel talks with Thomas Dahbura of Hub Labels, a longtime HP Indigo shop, about the Indigo’s Spot Master color automation technology and how it has impacted his business.
Published September 5, 2024
In this video, sponsored by HP, Kevin Abergel talks with Bill Duerr, President of Hatteras, about how adopting digital printing has helped the 40-year-old company continue to grow.
Published September 4, 2024
In this episode of the Digital Embellishment Show, Kevin Abergel sits down with Steve Furlong, the VP of Operations at Hudson Printing in Salt Lake City. Steve shares insights into Hudson Printing’s journey, their pioneering use of Landa presses, and their leap into digital embellishments.
Published August 20, 2024
In this episode of "The Digital Embellishment Show," host Kevin Abergel sits down with Ryan Moskun, Marketing Manager at Harris & Bruno, to discuss their breakthrough in the digital embellishment industry with their new ZRX machine. Tune in as they delve into the creative possibilities of digital embellishment, the challenges of surface tension, and the game-changing features of X-MATTE technology.
Published July 25, 2024
In this video sponsored by HP, Kevin Abergel talks with Judd Plattenburg, CEO of Oregon Printing Communications, a small direct mail printer that concentrates on pinpointing the right recipients of a campaign and using HP Indigo digital presses to deliver high-quality pieces.
Published July 23, 2024
Kevin Abergel talks with Andrew Gunn, Director Production Sales Enablement, FUJIFILM Graphic Communication Division, about specialty colors and their latest embellishment solutions available at drupa.
Published July 18, 2024
In this video, sponsored by HP, Kevin Abergel talks with Ryan DeVesty, Director of Digital Print for Hatteras, about the company’s data-driven approach to production, especially in terms of color management, gleaning data from the press and gamifying it for the operator.
Published July 17, 2024
Kevin Abergel talks with Adee Mor, VP Global Marketing for Scodix, at Scodix’s booth at drupa 24. Adee has been with Scodix—and the industry—for only four months, and describes her journey.
Published July 15, 2024
In this video, sponsored by HP, Kevin Abergel talks with Jeremy Stanek, VP of Operations at Documation, a company that began as an inplant for a seminar management company, printing direct mail and on-demand books. Documation has since become a commercial printing operation and recently acquired an HP PageWide press.
Published July 8, 2024
On the latest episode of the Digital Embellishment Show, Kevin Abergel talks with HP Indigo's Shirley Coifman. Don't miss this engaging conversation packed with valuable insights for anyone in the print industry.
Published June 28, 2024
Kevin Abergel, Founder, Taktiful and Amit Shvartz, COO and General Manager of Scodix, discuss the increasing significance of embellishment in the printing industry. They talk about the shift to digital embellishment, highlighting current capabilities and future potential.
Published June 26, 2024
Kevin Abergel talks with Victor Abergel, EVP, MGI Digital Technology, in the MGI booth at drupa 24, where the company was demonstrating its flagship product the AlphaJET, an inkjet device that performs printing and embellishing in one pass.
Published June 24, 2024
In this video, sponsored by HP, Kevin Abergel talks with Jonathan Wallace, President of Wallace Graphics, a commercial printer that recently acquired a promotional products and apparel company. Having doubled in size in the past four years, the company added an HP PageWide Advantage press to increase capacity.
Published June 20, 2024
In this video, sponsored by HP, Kevin Abergel talks with Chris Burnley, CEO of Corefact, which started as a software company but transformed into a commercial printer specializing in direct mail printing and direct mail software applications to help clients. The company has also heavily pursued workflow automation.
Published June 19, 2024
Kevin Abergel and Nick Bruno take us through the digital embellishments that were displayed at drupa 2024.
Published June 17, 2024
In this video, sponsored by HP, Kevin Abergel talks with Michael Liff, COO of K Sidrane, a third-generation family-owned printing business. Originally specializing in labels, the company has expanded into flexible packaging using HP Indigo technology.
Published June 11, 2024
Embellishment guru Kevin Abergel looks at KAMA’s unique approach to automation and digital embellishments and their major presence at drupa 24.
Published June 3, 2024
Embellishment guru Kevin Abergel looks at advances in embellishment technologies from established players as well as new entrants. We’re heading into a transformative phase in digital printing and finishing. This article provides an overview of what was on display at drupa and what will be hitting the market post-show.
Published May 29, 2024
Shirly Coifman, Head of Global Strategic Alliances, HP Indigo discusses the advantages of owning an HP Indigo by creating demand with a pull-marketing strategy.
Published May 21, 2024
In this video, sponsored by HP, Kevin Abergel talks with Francisco Souza, COO of Brazil’s Forma Certa. Last year, Forma Certa digitally printed 1.3 billion pages, predominantly educational books. The company’s long relationship with HP has helped them manage those page volumes.
Published May 2, 2024
In this video, sponsored by HP, Kevin Abergel talks with Chuck Christopher, VP of Sales for All State Printing, talks about the merging of digital and analog printing.
Published April 30, 2024
In this video, sponsored by HP, Kevin Abergel talks with Brandon Nowak, Director of Print & Engineering for Core Publishing Solutions. Over the past five or six years, the book-printing company has been taking its legal printing business in a more commercial direction, producing billions of pages on a combination of offset and HP PageWide presses.
Published April 29, 2024
Kevin Abergel talks to Kurt Cron, Director of Digital Technology for Deluxe Corporation, about what he looking forward to seeing at next month's drupa 24.
Published April 25, 2024
In this video, sponsored by HP, Kevin Abergel talks with Dan Mortimer, Chief Technical Officer at Alexander's Print Advantage, about the need for automation to help manage orders and jobs.
Published April 23, 2024
In this video, sponsored by HP, Kevin Abergel talks to Kurt Cron, Director of Digital Technology at Deluxe Corp., one of the largest check printing and payment operations in the country. The company is currently migrating its check printing capabilities to a print-on-demand model.
Published April 18, 2024
In this video, sponsored by HP, Kevin Abergel speaks with Macy Flash, CEO of Paragon Press, a printing and direct mail company based in Louisiana. Once all-analog, the company’s variable-data needs impelled the company to go all-digital.
Published April 15, 2024
In this video, sponsored by HP, Kevin Abergel talks with Gilberto Rodriguez of Convertidora (Conver) about the company’s 10-year journey to complement their analog printing/converting business with digital equipment in order to boost their speed to market.
Published April 3, 2024
Kevin Abergel talks to Peter van Teeseling, Executive Director of Dscoop, about what Dscoop as an organization offers to its community, and about this year’s Indianapolis event.
Published March 26, 2024
Dive into the fascinating journey of MGI's transformation and innovation in the printing industry with Victor Abergel, EVP and Managing Director. In this episode of the Digital Embellishment Show, host Kevin Abergel chats with his uncle, Victor Abergel, about the origins of MGI, the evolution from a small team to a global leader in digital printing technologies, the pivotal moments that shaped their success, and the exciting lead-up to drupa 2024.
Published March 18, 2024
Gear up for a fun episode of The Printer & The Suit, where Warren and Kevin sit down with Chris Hogge, the Director of Sales & Business Development from Harris & Bruno International. With a legacy spanning over 15 years, Chris delves into the evolution of printing technologies and Harris & Bruno's role in pioneering inline and offline coating solutions for an evolving market.
Published February 27, 2024
Join us in this exhilarating episode of the Digital Embellishment Show as Kevin Abergel, our passionate host, sits down with Jeff Peterson, the Executive Director of the Foil and Specialty Effects Association (FSEA). Dive deep into the world of print embellishments as Jeff shares invaluable insights about the FSEA's mission, the burgeoning trends in digital and traditional embellishments, and the significant impact these processes have on the printing industry.
Published January 23, 2024
Welcome to the latest episode of the Digital Embellishment Show! In this insightful episode, Kevin Abergel dives deep into the evolving world of digital embellishment and explores the significant role Kurz plays in shaping this dynamic market.
Published January 18, 2024
In this episode of The Embellishment Show, join Kevin Abergel for an enlightening conversation with Paul Furse from Scodix as he delves into the transformative world of digital embellishment. With a rich background in sign painting, Paul shares his journey towards embracing digital technologies and how they're reshaping the printing landscape. This video is a treasure trove of insights for those curious about the latest trends and technologies in digital printing.
Published January 9, 2024
Welcome to another thrilling episode of The Digital Embellishment Show! In this must-watch video, we are honored to host Jordi Giralt, a prominent figure in the world of print technology. Jordi, from the esteemed company Kama in Dresden, joins us to share his incredible journey in the print industry and discuss the remarkable advancements in digital embellishment.
Published December 11, 2023
In this exciting episode of "The Digital Embellishment Show," Kevin Abergel's special guest is Nick Bruno, CEO of Harris & Bruno International. Nick addresses the swirling rumors about their latest development in digital embellishment technology, when we can expect to see their new machine, and what makes it so different from the competition.
Published December 4, 2023
Welcome to another captivating episode of the Digital Embellishment Show! In this episode, Taktiful's Kevin Abergel talks to Leiman Chan, the visionary behind Nonstop Printing in the heart of Hollywood. Dive into the world of innovative printing as Leiman shares his insights and experiences in pushing the boundaries of digital embellishment.
Published October 17, 2023
In this video, sponsored by HP, Kevin Abergel talks with Greg Davis of White House Custom Colour about the technology trends driving his business, chief among them being automation.
Published October 5, 2023
In the highly competitive consumer market where products vie for attention, packaging and labels can be key differentiators. Taktiful’s Kevin Abergel looks at how embellishments can give consumer and retail packaging and labels more shelf impact and convey an impression of luxury and premium quality.
Published September 12, 2023
In the latest episode of The Digital Embellishment Podcast, host Kevin Abergel from Taktiful interviews Jose Gerardo, a trailblazer in the digital embellishment industry from Felicitos Leal in Monterrey, Mexico. The century-old, family-founded business has managed to stand out in a modern world, thanks to its early adoption of digital print embellishments. The episode covers a range of topics including the business's rich history, competitive edge, and strategies for success.
Published September 7, 2023
In this video, sponsored by HP, Kevin Abergel talks with Paul Sproule, President and Owner of Maritime Labels and Packaging, a family-owned business founded in 1970. Initially flexo-based and specializing in labels, Maritime bought its first HP Indigo press in 2003, and has grown their digital capabilities since. They recently acquired an HP Indigo 25K to expand into digital flexible packaging.
Published August 24, 2023
Join Taktiful's 7-year-old Vice President, Aaron, as he unboxes a special package from Italic Press! Get a peek at their brand new 3D Emblem line called "Impress by Italic" through the delightful perspective of a 7-year-old. From the initial touch to the intricate details, experience the magic and wonder as only a child can express. What makes these 3D emblems so unique? How does Aaron react to seeing them for the first time?
Published August 17, 2023
New unboxing adventure with Aaron! Our favorite 7-year-old VP, Aaron, is back with another delightful unboxing. This time, we've received a special package from Classic Color! From incredibly tactile samples to an exquisite popup book by Sappi Paper, join Aaron as he marvels at some of Classic Color's finest work. Experience the textures, colors, and surprises of print like never before—through the curious and vibrant eyes of a 7-year-old. How does Aaron react to the tactile wonders?
Published July 17, 2023
In the latest episode of The Digital Embellishment Show, owners Dan Thompson and Shawn Irvine from Italic Press join Kevin Abergel to discuss the launch of their latest venture: Impress, a groundbreaking 3D emblem business. With their expertise in printing and design, Dan and Shawn have created a one-of-a-kind service that allows customers to transform their logos and designs into stunning, high-quality 3D emblems that can be used on a variety of products.
Published July 10, 2023
In this episode of The Digital Embellishment Show, Kevin Abergel talks with Jeff Hernandez, Vice President of Classic Color, and a legend in the world of print embellishments. Jeff sheds light on the critical role of embellishments in making a lasting impression, elaborates on the mindset needed to truly impress customers, and how essential it is to know your craft inside and out.
Published June 26, 2023
In the latest episode of “The Printer & The Suit,” Warren Werbitt and Kevin Abergel talk with Al Kennickell, owner of the fourth-generation printing powerhouse the Kennickell Group. Al Kennickell isn't just a printer, he's a living encyclopedia of printing knowledge, enriched with years of hands-on experience. In this episode, they talk about the art of identifying and buying new equipment, how he makes strategic choices for his business, the qualities that make a good OEM sales rep, and the traits that can be a deal-breaker.
Published June 22, 2023
In this episode of The Digital Embellishment Show, Kevin Abergel talks to Andy Humble, the President of Post Press Specialties. Andy holds the remarkable distinction of being one of the pioneering trade finishers to invest in a digital embellishment unit. This episode delves into his transformative journey, including the initial hardships, the learning curve, and how the digital embellishment unit has now become a cornerstone of his operations. But the journey doesn't end there. Andy takes us through his recent phenomenal victory at the FSEA Gold Leaf Awards.
Published June 8, 2023
Taktiful’s Kevin Abergel talks to three US print service providers that have successfully won over customers after installing digital embellishment production systems.
Published June 8, 2023
In this episode of The Digital Embellishment Show, we are joined by a special guest, Jeff Alexander, CEO of Alexander's. Jeff is a pioneer in the digital embellishment industry, and he shares his insights on how he created a new market by being one of the first to market with digital embellishment technology.
Published June 8, 2023
Join us on the latest episode of The Digital Embellishment Show as we sit down with Dave Baird, President of Truly Engaging, to learn about his journey from being a beginner in digital embellishment to mastering the craft and now embellishing nearly 80% of his work. Dave takes us through his early days of experimentation with digital embellishment and shares his insights on how he has evolved his techniques over the years.
Published June 1, 2023
In this episode of The Digital Embellishment Show, Kevin Abergel talks with Vince Manini, Partner and VP at Team Concept Printing, who shares his unique insights into the art of digital embellishments, revealing industry tips and techniques that have propelled him to the forefront of the field.
Published May 31, 2023
Kevin Abergel talks with David Baird, President and CRO of Truly Engaging, a company that produces wedding invitations, save the date announcements, and other card and invitations. They are very active in digital embellishments, and David talks to Kevin about some unique products the company offers.
Published May 9, 2023
In this episode of "The Printer and The Suit," Kevin Abergel and Warren Werbitt sit down with special guest Paul McCarthy from HP Industrial to discuss the keys to success in the OEM equipment manufacturing industry. Paul shares his extensive experience and insights on what makes a good salesperson in this field, including the essential qualities and skills needed to succeed. He also offers practical tips and advice for anyone looking to improve their sales game. Paul also provides a unique perspective on the world of printing and manufacturing, imagining what it would be like if he were a printer himself.
Published April 24, 2023
Welcome to the latest episode of the Digital Embellishment Show, where we explore the world of digital print finishing and embellishment. In this episode, we have a special guest, Jakob Stone, a 20-year-old Digital Embellishment operator at Elite Print Finishing.Jakob shares his experiences and insights into the world of digital print finishing, discussing his journey to becoming a operator, and the unique challenges he faces in his role. He also shares his tips and tricks for achieving the perfect finish, and how to maintain high quality standards while working with a range of materials and techniques.
Published March 30, 2023
Adam Stewart, Owner at Fresh Printz in Tulsa, Okla., talks to Taktiful's Kevin Abergel about his experiences starting a new 100% digital trade finishing shop with zero prior experience.
Published February 9, 2023
Taktiful’s Kevin Abergel talks to three experienced digital embellishment producers about how they get the best results from different papers, laminates, and foils and how they feed that knowledge back to their customers.
Published December 15, 2022
Taktiful’s Kevin Abergel talks to four print service providers about how they market their digital embellishment services and what levels of customer awareness they’re finding.
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