WhatTheyThink

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Where No Sale Has Gone Before…

Salespeople aren’t mind readers. Whether they are in-house or working remotely, they won’t magically know when new equipment is on the shop floor, or when incumbent technology exits. Let’s talk about how to ensure that everyone is current on what you can product so that everyone is working to fill the machines with the highest margin work.

Tuesday, October 25, 2022

Oh my gosh! It’s happened. New equipment is on the shop floor, and it doesn’t look like anything you’ve seen before. Is it a printer? Is it something else? Does it mean you can sell a new set of products or upgraded versions of what you currently offer? Can you produce the same products faster? Who do you ask? What part of your sales story needs to change? 

These are the adventures of the Salespeople in Print.

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About Pat McGrew

Pat is a well-known evangelist for inkjet productivity. At McGrew Group, she uses her decades technical and marketing experience to lead the industry toward optimized business processes and production workflows. She has helped companies to define their five-year plans, audited workflow processes, and developed sales team interventions and education programs. Pat is the Co-Author of 8 industry books, editor of A Guide to the Electronic Document Body of Knowledge, and a regular contributor to Inkjet Insight and WhatTheyThink.com.

Recent Articles from Pat McGrew

PRODUCT SPOTLIGHT: PlanProphet Brings AI-Powered Tools to Boost Sales and Customer Service Administration

PRODUCT SPOTLIGHT: PlanProphet Brings AI-Powered Tools to Boost Sales and Customer Service Administration

Pat McGrew takes a close look at PlanProphet’s new AI-powered Tools, designed specifically for print businesses, aiming to automate and elevate front office operations. Read More

Hiring? Learn What Gen Z Is Looking For!

Hiring? Learn What Gen Z Is Looking For!

Trying to find a path to the hearts and minds of Gen Z and following cohorts takes some work. Most importantly, it takes an assessment of your current corporate culture through the eyes of a new hire in their first professional job. Here are some things Gen Z says are important. Read More

When Printers Get Together A lot of Insights and Ahas Happen!

When Printers Get Together A lot of Insights and Ahas Happen!

Printers are often invited to join user groups, peer groups, and networking organizations. It’s a pull on time and resources, but is it worth it? In most cases, the answer is a rousing “Yes!” By sharing a table, discussing challenges, trading ideas, and learning how others solve similar challenges, printers can fast-path solutions that help grow their businesses. Read More

Print Management Information Systems' Ehsan Elahi on PrintMIS ePRO Management Software

Print Management Information Systems' Ehsan Elahi on PrintMIS ePRO Management Software

Pat McGrew talks with Ehsan Elahi, Print Management Information Systems, Ltd. UK & Europe, about PrintMIS ePRO management software. Read More

Press Release 101—Even If You Think You Know

Press Release 101—Even If You Think You Know

One of the most effective tools in your marketing box is a press release. It can lift your brand, promote your wins, lift customers, and keep you visible in your market. Sadly, a lot of companies miss the value and the opportunities. Here’s why press releases should be in your arsenal. Read More