WhatTheyThink

Premium Commentary & Analysis

Sparty Mill: Reviving Textile History

Are we starting to see a resurgence in the US textiles and apparel market? In a recent article, we addressed some of the activity relative to localized cut-and-sew operations, the “last mile” for apparel manufacturing. In this article, we take a deeper dive into what Hodges International has done with Sparty Mill to help this resurgence along.

Monday, September 12, 2022

Once upon a time, the United States had a thriving textile and apparel manufacturing industry, and North Carolina was one of its hubs. As the manufacturing—ranging from spinning the yarn, knitting or weaving the fabric, and manufacturing textile-based products—moved offshore, there were many abandoned textile mills left behind. Some have been bulldozed; some have been converted to offices, condos, museums, and other uses. And it is not common for them to revert to a textile business. We were excited to learn about Deanna Hodges’ efforts to do just that with an abandoned mill in Lincolnton, N.C. Here’s her story! This is the first of what I hope will be a series, digging deeper into the resurgence of cut-and-sew in the US.

WhatTheyThink:  Deanna, thanks for taking the time to speak with us. Based on your LinkedIn profile, you have quite a bit going on, including Hodges International and Sparty Mill. You’ve also authored a few books. Let’s start with your background.

Deanna Hodges:  I’ve been in the textile industry in one capacity or another for longer than I care to admit—since I was 17 years old, actually. And I’ve done about every job. I started my own brand in 2005 and did manufacturing in Southern California. I’ve also manufactured in Mexico, Turkey, and Peru. When COVID hit, all of a sudden, I couldn’t get my hands on my products’ ad samples that were being manufactured overseas. I needed them for meetings with clients and potential clients. In fact, I had a meeting with one of the big box stores scheduled, and I had to use samples from previous seasons. Not ideal.


Continue reading your article
with a WhatTheyThink membership.

WhatTheyThink Annual Membership

Less than $4/week.

Get unlimited access to in-depth commentary and analysis covering the latest trends, emerging technologies, operational strategies, and key events across every segment of today's printing industry.

Stay informed. Stay competitive. Stay ahead.
WhatTheyThink Day Pass

$5 for 24 hours

Unlimited access to all of WhatTheyThink. Get your Day Pass

Already a member?
Sign In

About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at [email protected].

Recent Articles from Cary Sherburne

Toby Weiss Leaving Fiery After 17 years

Toby Weiss Leaving Fiery After 17 years

After 17 years with Fiery, culminating in his role as CEO, Toby Weiss is leaving the company to take on the role of CEO at Securonix, with the task of scaling the next era of AI-Powered security operations. In this interview. Toby shares some of his favorite experiences at Fiery as well as some of the challenges. While this move might seem unusual, Toby explains that he joined Fiery from the cybersecurity industry and is looking forward to get back into it, although he will miss Fiery and its people and customers, and our industry will certainly miss him! Read More

Haley Haar’s Strategic Vision Results in Business Growth

Haley Haar’s Strategic Vision Results in Business Growth

In a recent interview, Haley Haar, Owner/President of AlphaGraphics Kansas City, explained how she brought the Kansas City center from about $450,000 in annual revenues to nearly $2 million through strategic planning and a deep understanding of customer needs and requirements. Read More

U.S. Hemp Goes International

U.S. Hemp Goes International

While the U.S. domestic textile industry is struggling to grow, the U.S. farming industry could play an important role in making textiles more sustainable with arrangements such as the recently announced deal for Panda Biotech to provide U.S. grown hemp fibers to the Indian textile market. Read More

Strategic Planning Spurs Growth at AlphaGraphics Kansas City

Strategic Planning Spurs Growth at AlphaGraphics Kansas City

When Haley Haar took over AlphaGraphics in Kansas City, the business generated about $600,000 annually. Today, she has led the company in a growth path approaching $2 million in annual revenues through careful strategic planning and a deep understanding of customer needs and requirements. Read More

Tariffs and Textiles: Will They Help Bring Back U.S. textile Manufacturing?

Tariffs and Textiles: Will They Help Bring Back U.S. textile Manufacturing?

So supposedly, a goal of U.S. tariffs on products imported from other countries, including textiles, apparel, and footwear, was to incentivize bringing manufacturing back to the States. Of course, setting up a new factory takes time and money; it doesn’t happen overnight. But it seems that producers had other ideas…the results may surprise you. Read More