Hiring sales team members requires art and science. You are looking for someone who can sell but also someone who will fit into your sales culture. Finding the right candidates often involves posting on industry job sites, raising your hand on LinkedIn, and talking with recruiters, as well as talking with contacts and peers, but is that enough? Do you need a hiring strategy that is in sync with your sales goals? It is likely that you do!

The people who sell print are a diverse bunch. Some grew up in print, while others came from other industries. Some have a keen eye for the details and administration of the sales process, while others have a more casual approach. As long as the sales come in, many companies are happy to work with different styles. Some try to hire so that they have a mix of personalities and capabilities, while for some, the diversity is the result of hiring the best available candidates as they had openings. As you look to fill the next opening, it may be time to build profiles for the types of talent that fill gaps and bring new talents.

Think about the way you complete the information to post a job advertisement. On most job boards, you list the compensation plan, salary range, location, and benefits to get started. Then you list some information about the role and some requirements. This is where having a hiring strategy can be useful. Before you list what you want, assess what you need based on the clients you serve, your company culture, and your management style.