A Matter of Responsibility: Know Why You’re Checking in on Your Clients
It is never the buyer’s responsibility to communicate with the seller. It is always the seller’s responsibility to communicate with the buyer. Contributor Dave Fellman explains how to establish a “contact interval” for your most important customers.
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Dave Fellman is the president of David Fellman & Associates, a sales and marketing consulting firm serving numerous segments of the graphic arts industry. Contact him at [email protected].