One year ago, the on-demand printing world was surprised by Shutterfly’s acquisition of Spoonflower. Upon closer examination, the acquisition made a lot of sense: both companies were focused on innovative products that take advantage of the creativity of consumers and the maker community.

Whether starting with a photograph, digital art, or a creation from Spoonflower’s nearly two million designs, the ultimate outcome at every level is a unique product with a design that is driven by creatives of every level including first-timers, hobbyists, enthusiasts, small business owners, interior designers, and makers across a growing community.

At the time of the acquisition’s completion, Shutterfly said, “This acquisition will increase the depth and breadth of what people can create, customize, and buy on the Shutterfly platform including wallpaper, fabric, and home décor. And it will connect 21 million active Shutterfly users to more than one million designs by independent artists in the Spoonflower global marketplace.”