Online print is a major growth segment in the printing industry, but its market success has been country- or region-dependent. While in many European countries online print already has double-digit revenue share, in other regions—like Latin America—the share is fairly small. Start-up company Imprimu is preparing to change this, starting from their home base in Panama.

Latin America is a huge market, with more than 660 million people in 20 countries—yet the print market is fragmented and relatively small with $70 billion in revenue (according to Imprimu).

There are some unique challenges. While PCs are not as widespread as in other parts of the world, mobile phone penetration is very high and for many users this is the only device to access the internet. Ecommerce logistics and distribution can be challenging in LatAm, as there are not always unique shipping addresses or street and house numbering systems. A shipping address often includes a description on how to get to a location, using distances and landmarks nearby—which requires a knowledgeable delivery person.