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Subscription services and fashion boxes for apparel—the ability for consumers to sign up for periodic boxes of personalized clothing selections—predated the pandemic, but arguably, these services prospered along with the rest of ecommerce as a result of retail closures, work-from-home, and a general concern with going out in public. Will that success carry forward as we enter the endemic stage of COVID? And how do these services rank from a sustainability perspective?
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About Cary Sherburne
Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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