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Fossil Fashion: A License to Greenwash?

In this space, we have written about the damage Fast Fashion—the creation of inexpensive garments that are often worn once or twice and then tossed—does to the environment. Now let’s take it a step further and expand the concept to Fossil Fashion—clothing made with petroleum-based feedstocks, estimated at more than 60% of today’s production—and how the fashion industry is hiding behind so-called sustainability initiatives that are actually not sustainable at all.

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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

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