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The Great Unboxing: The Packaging Boom and What It Means for PSPs

Contributor Joanne Gore looks at the evolution of packaging, and focuses on some of the new technologies—from more sustainable materials to interactive elements—that are dramatically enhancing the “unboxing” experience.

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About Joanne Gore

Joanne Gore is founder of Joanne Gore Communications. She has spent the last three decades helping companies maximize their marketing and communications efforts. Contact Joanne at [email protected]

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