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Reanimating the Customer Experience: Take Radical Ownership of Outcomes

The ultimate goal of customer experience management (CXM) is to establish greater customer stability and loyalty resulting in predictable, sustainable company growth. In every customer relationship there is a time when promises made must become promises kept. Preston Herrin explains how your entire team should be acutely focused on correctly establishing, measuring, and delivering on the customers’ expectations.


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About Preston Herrin

Preston Herrin is a growth and performance consultant. He has enjoyed a successful leadership and executive management career spanning the manufacturing, e-commerce, software, and logistics sectors.


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