Reanimate the Customer Experience

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Reanimate the Customer Experience

How do you evolve your business and imbue your culture with a customer-centric ethic that actually modifies your organizational DNA? Preston Herrin offers four steps to becoming a customer-experience-driven company.

By Preston Herrin Published: August 16, 2021

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About Preston Herrin

Preston Herrin is a growth and performance consultant. He has enjoyed a successful leadership and executive management career spanning the manufacturing, e-commerce, software, and logistics sectors.

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.