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Can the Fashion Industry Change Quickly Enough to Positively Impact Climate Change? Or Perhaps the Better Questions Is, Will They?

The fashion and textiles industry is one of the world’s worst offenders when it comes to impact on climate. There’s lots of talk from brands about how they will reduce this impact, but it’s not as straightforward as it may seem. To truly drive change, there are many friction points across the entire supply chain that need to be aggressively addressed. We discuss a few of them in this article.

Monday, December 06, 2021

The Climate Board is one of the organizations that is working with organizations to help them identify, analyze, and implement climate solutions. The headline on the website says, “Climate change is emerging as the pivotal issue of this century.” I would argue that we are long past emerging; rather, it already is the pivotal issue of this century.

The fashion industry is a key contributor to our climate issues, although, of course, not the only one. And the Climate Board has recently published a report entitled Friction Points in Fashion and Textiles: Removing Barriers and Accelerating Climate Action.

As a little bit of background, a number of brands have stated sustainability goals, including reducing greenhouse gas emissions. This focus began in 2019 and was accelerated during the COP26 climate conference, according to a recent WIRED article, with 130 companies joining an announcement tat they would reach net=zero emissions no later than 2050. This is laudable, but the article goes on to point out:


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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at [email protected].

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