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Strategic Focus: Omer Kulka Explains Kornit’s Shift of Focus and View of the Industry

Kornit Digital showed a 118% year-over-year revenue increase for the second quarter of 2021. The company also has shifted its strategy a bit and made a couple of acquisitions that reflect this shift. In this Executive Q&A, Chief Marketing Officer Omer Kulka shares insight about Kornit’s strategic focus and the state of the industry at large.

Monday, November 15, 2021

Kornit Digital showed a 118% year-over-year revenue increase for the second quarter of 2021. The company also has shifted its strategy a bit and made a couple of acquisitions that reflect this shift. In this Executive Q&A, Chief Marketing Officer Omer Kulka shares insight about Kornit’s strategic focus and the state of the industry at large.

Printing News: Congratulations on a great second quarter! You serve both the Direct to Garment (DTG) and Direct to Fabric (DTF) markets. How are sales allocated between the two?

Omer Kulka: We have had tremendous growth, that’s the bottom line, across all segments. DTG is still leading, by far, but we do see a lot happening in DTF. The promise of DTF is that it is a far bigger market because of the broad array of applications, markets and verticals. But there is a lot of work to be done for that to really become an alternative.


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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

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