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Kornit Digital showed a 118% year-over-year revenue increase for the second quarter of 2021. The company also has shifted its strategy a bit and made a couple of acquisitions that reflect this shift. In this Executive Q&A, Chief Marketing Officer Omer Kulka shares insight about Kornit’s strategic focus and the state of the industry at large.
Monday, November 15, 2021
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Stay informed. Stay competitive. Stay ahead.Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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Omer Kulka: We have had tremendous growth, that’s the bottom line, across all segments. DTG is still leading, by far, but we do see a lot happening in DTF. The promise of DTF is that it is a far bigger market because of the broad array of applications, markets and verticals. But there is a lot of work to be done for that to really become an alternative.
