Land The Big One: Three “Big Contract” Practices that Always Work

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Land The Big One: Three “Big Contract” Practices that Always Work

All salespeople want bigger contracts. Big contracts are the rising tide that floats all boats. But big deals can be complex, messy, and sometimes involve moving backwards to go forwards. Contributor Lisa Magnuson identifies three practices that always work.

By Lisa Magnuson Published: November 9, 2021

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About Lisa Magnuson

Lisa Magnuson founded Top Line Sales in 2005. It has a proven track record of helping companies overcome the barriers to winning TOP Line Accounts. Learn more at www.toplinesales.com.

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