Vehicle Visions: The Role of Textiles in Today’s Automobiles
You might be surprised at the volume and type of textiles being used in today’s vehicles—including woven, knitted, and nonwovens. Cary Sherburne takes nonwoven fabrics for a test drive, and identifies business opportunities—perhaps not so much in mass manufacturing of automobiles, but in customization of vehicles, which is growing in popularity.
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Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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