Engagement Sells: Sit in the Sweet Spot of Interactive Print
How people interact with brands may never return to pre-pandemic habits. Innovative marketing efforts will be required to break through the noise of advertising and create an engaging customer experience that drives buying decisions. Contributor Joanne Gore explains how brands that offer interactive print experiences are more likely to be see increases in conversion rates.
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Joanne Gore is founder of Joanne Gore Communications. She has spent the last three decades helping companies maximize their marketing and communications efforts. Contact Joanne at [email protected].
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