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When asked what they would change about their job if they could, most salespeople cite speed—“I need to get quotes faster. I need to get answers faster. I need to get my jobs through the system faster.” WhatTheyThink contributor Dave Fellman explains why managing customer expectations is important to avoid putting unnecessary pressure on all aspects of the business.
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About Dave Fellman
Dave Fellman is the president of David Fellman & Associates, a sales and marketing consulting firm serving numerous segments of the graphic arts industry. Contact him at [email protected].
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