(Watch Cary Sherburne's full interview with Marci Kinter here.)  

It used to be that brands produced one collection a year, or maybe two. Now some brands are producing one a week! While people seem to like the fact that they can buy clothes reflecting the latest fad for dirt cheap, when they do go into the dirt—landfill—they stay there like forever because most of these clothes are polyester.

This trend came to be known as fast fashion. According to The Good Trade, “Fast fashion is a design, manufacturing, and marketing method focused on rapidly producing high volumes of clothing. Garment production utilizes trend replication and low-quality materials in order to bring inexpensive styles to the public. These cheaply made, trendy pieces have resulted in an industry-wide movement towards overwhelming amounts of consumption. Unfortunately, this results in harmful impacts on the environment, garment workers, and, ultimately, consumers’ wallets.”