Is the Apparel Industry in the Midst of a Systemic Change?

TexProcess/TechTextil continued its webinar series with a session entitled Fashion On-Demand: From Supply Chain to Demand Chain. Moderated by Edward Hertzman, Executive Vice President, Fairchild Media & Founder and President- Sourcing Journal at Penske Media Corporation, the session included three highly knowledgeable panelists:

The topic was whether or not brands and retailers are shifting their mindset relative to sourcing. Thorbeck made the point that he was not sure there is a specific sourcing shift required, stating, “I prefer to think of this as more of a fashion system as opposed to the function of supply chain. There is no easy answer. You can’t merchandise your way out of this crisis. This is not a cycle; it is systemic change.”

Macquin added, “Brands have lost a lot of money during COVID. Changes that were a great idea for the future are now a matter of survival. Everything we were thinking about for two, three, four years out has to happen now.”

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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

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